AGENCY: UPROAR@DDB, NY
The Doh Dohs. Ambassadors of Play-Doh fun.
What started out as a goofy campaign idea has quickly molded itself into a franchise. We’re talking Facebook, apps, webisodes, shorts, an upcoming TV Series and even (unsubstantiated) feature movie rumors. And most likely a bunch of stuff like tee shirts, lunch boxes and action figures just to make sure money is pouring in from every possible outlet. Currently they can be found in commercials, on Hasbro's Play-Doh website and on various Play-Doh packaging. The Doh Dohs. Part Three Stooges, part South Park and all things awesome.
Take a look at the video below to see how they went from sketched ideas to finished animation.
DOH DOHS SKETCH AND ANIMATION COMPILATION
creating the doh dohs from STEVEN BLOCK on Vimeo.
DOH DOHS USED ON PLAY-DOH'S WEBSITE
DOH DOHS ON PLAY DOH'S FACEBOOK PAGE
DOH DOHS ASSORTED FACEBOOK POSTINGS
DOH DOHS USED ON PLAY-DOH PACKAGING.
DOH DOHS PROMOTIONAL COSTUMES
