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Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. These are known as Porter's three generic strategies and can be applied to any size or form of business. Porter claimed that a company must only choose one of the three or risk that the business would waste precious resources.
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Three generic strategies for achieving above average performance in an industry: cost leadership, differentiation, and focus.
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Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies -- lowest cost, differentiation, and focus -- which ...
Michael Porter defines strategy as a competitive position, “deliberately choosing a different set of activities to deliver a unique mix of value.”
Porter called the generic strategies "Cost Leadership" (no frills), "Differentiation" (creating uniquely desirable products and services) and "Focus" (offering ...
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Jul 17, 2023 · Porter's competitive strategies outline three core paths to competitive advantage: cost leadership, differentiation, and focus.
Feb 20, 2023 · Michael Porter defines competitive strategy as a long-term plan that an organization executes in order to build a defensible competitive advantage.