Campaign showcases Polo Ralph Lauren's spring, summer and fall '21 collections and the official Polo Ralph Lauren US Open collectionPOLO RALPH LAUREN
Polo Ralph Lauren is "celebrating the reopening" of N.Y. with "a New York-centric campaign" for the upcoming '21 US Open, according to Jean Palmieri of WOMEN'S WEAR DAILY. Polo, the official outfitter of the tennis tournament since '05, offers a “unique and distinctly New York fashion expression” for this year’s campaign, which was shot at the Arthur Ashe Stadium at the USTA Billie Jean King National Tennis Center in Queens. The campaign will feature "two official US Open ball people alongside a series of models showcasing looks from the men’s and women’s Polo Ralph Lauren spring, summer and fall 2021 collections, mingled with the official Polo Ralph Lauren US Open collection." Polo provides "uniforms for all on-court officials and ball people" as well as a US Open collection of "men’s, women’s and children’s apparel and accessories available for sale to the public." The collection will "feature a red, blue, yellow and green color palette along with fun graphics and colorblocking." At the tourney, a customization program will be offered "where Polo shirts, fleece, water bottles, totes and hats can be personalized" (WWD.com, 8/24).
