INITIAL TRAINING:
We don't expect our franchisees to come with a background in
home-improvement, which is why we've developed a comprehensive
on-boarding program as well as an interactive e-learning platform
to make it as simple as possible for our new franchisees to
transition into operating their Spray-Net franchise. One in-class
training, succeeded by our online training platform, starts at our
support center, where franchisees learn about our brand, business
planning, sales, paint application, recruitment, retaining and much
more. They even visit our paint lab where they can make paint with
our formulators and then apply it!
Phase two training
happens on-site, where a member of our Ramp-Up team will travel
to the franchisee's territory to assist in
the running of the their very first home
show and guide them through the first set of
at-home consultations. As soon as the franchisee officially
has a couple of jobs in the pipeline, one of our production
specialists visit for a second time to assist on
those first jobs to make sure everything goes
smoothly!
ON-GOING
TRAINING & SUPPORT:
After the initial training, our Ramp-Up team
schedules regular follow-up calls and in-depth,
one-on-one field visits based on how comfortable the franchisee is
and where he/she is on the learning curve. During the season,
we conduct regular performance calls to get a pulse
on how each new franchisee is doing with sales and
production and to answer any questions they may
have. Our support line is accessible 7 days a
week and all franchisees have 24/7 access to
our searchable video and content resources whenever they
need them.
MARKETING:
Our
in-house marketing team is responsible for not only building the
brand at a national level, they also execute
all local digital marketing campaigns for our
franchisees. Especially since digital marketing is
constantly evolving and requires on-going optimization,
this is a huge perk for our franchisees, who don't necessarily have
the time or required marketing expertise to run their own
social and digital campaigns. When it comes to the initial
opening marketing of your business, our marketing team helps you
put together your
official launch plan, which includes a mix of
both digital and traditional marketing strategies to help get
your business off the ground and start building local
awareness.